GALE’s Executive Creative Director, Jason McCann, and Chipotle’s Senior Director Customer Activation, Jason Scoggins, recently joined the “On Strategy Showcase” podcast to discuss the keys to building a loyalty program with measurable outcomes, notable campaigns from their multi-year partnership, and how to earn and maintain customer trust while accessing a 33-million-person database. They dive deep into:

· Chipotle’s unique approach to telling its brand story.

· Building a program that makes customers feel known and valued.

· How campaigns are measured and linked to sales.

· The creative activations brought to life through “insane mail.”

· The value of incrementality vs. increasing market penetration.

· The Cannes-award-winning “Doppelganger” campaign.

· Following data and insights to win over customers.

Listen to the full conversation here or on any major streaming platform.