GALE and Fogo de Chão–the 45-year-old internationally renowned restaurant from Brazil–have introduced the brand’s first-ever loyalty program, Fogo Rewards.

Fogo Rewards goes beyond the conventional collection-of-points model–offering immediate, personalized benefits and a wide selection of rewards–designed to enhance the dining experience from the moment guests become members and turn loyalty into lasting connections.

The customer-centric loyalty program is part of GALE’s efforts, as Fogo de Chão’s creative and media agency of record, to drive an authentic, attention-grabbing articulation of the brand to increase affinity and drive business growth. 

To create excitement for Fogo Rewards, for a limited time, all existing and new members will be entered for a chance to win one of five Golden Coasters, granting these select lucky guests free dining for an entire year. The Golden Coasters are inspired by Fogo de Chão’s signature red and green dining coasters, traditionally used by guests to customize the pace of tableside service. The sleek gold-plated dining coasters are presented in an intricately designed bespoke box, accompanied by a premium metal gift card granting access to Fogo de Chão's signature offerings.

In addition to creating Fogo Rewards, GALE also conceptualized and implemented the Golden Coaster campaign–including CRM, influencer partnerships, and more. These programs follow GALE’s recent collaboration with Fogo de Chão on “Fogo is Fire,” the latest brand campaign.