The Milk Cup, one of the most-watched women’s esports tournaments, is set to return in 2025 with a larger prize pool, a revamped competition format, and an expanded commitment to supporting women in gaming. Created by MilkPEP and GALE, this year’s tournament will kick off with qualifiers in April and culminate with the final championship in Los Angeles this fall.
With over 60% of last year’s competitors entering their first-ever tournament, The Milk Cup is dedicated to providing more women with the tools, resources, and opportunities needed to thrive in competitive gaming.
To accomplish this, several major enhancements have been introduced, including:
- A $300,000 Prize Pool: Increased from $250,000 to elevate competition and reward top talent.
- New Duos Format: A strategic shift to two person team-based play, creating more opportunities for players to collaborate and compete based on feedback from The Milk Cup community.
- Expanded Pathways to Qualify: Three major Series qualifier events in April, June, and August, each leading to the Finals.
- The Milk Cup Academy: A groundbreaking training and mentorship program designed to develop and empower women gamers through coaching, skill-building, and competitive experience.
- Live Broadcasts on Gonna Need Milk’s Twitch channel: Bringing the action to a wider audience and increasing visibility for women in esports.
Last year, The Milk Cup garnered over 2.7 million views, and more than five million when combined with the three qualifier rounds. Bringing the tournament back for another year, with even more opportunities and enhancements, exemplifies MilkPEP and GALE’s long-term commitment to supporting women in gaming.
Sign up and learn more at gonnaneedmilk.com/milk-cup.
