WE'RE A
BUSINESS AGENCY

Brad founded GALE in 2014 with a vision to bring together great people with great clients to produce great work. He thrives on partnering with clients to bring creative ideas, innovative approaches, and new business models to reality. His vision has helped GALE become one of the most intelligent and awarded global agencies with an impressive client roster.

Sophia has over 15 years of experience developing award-winning campaigns for brands such as Pepsi, Doritos, and Microsoft. Sophia is a strategic advisor for brands looking to drive growth and share through innovative media, CRM, and addressable audience strategy.

With 25 years of experience, Andrew bridges technology, operations, sales, and marketing to help brands create lasting bonds with customers. He’s worked with leading brands across the globe to create and deliver truly integrated customer experiences that deliver results. Over the last decade, Andrew has been deeply focused on advising and delivering award-winning Loyalty and CRM programs.

Winston leads the brand, creative, and experience design team, helping companies like the NBA, Domino’s, Nike, American Express, VW, Target, and Chipotle innovate and grow. With 45 Cannes Lions, including three Titanium Lions and three Grand Prix awards, he has been recognized as one of Adweek’s 50 Most Indispensable Executives and top 100 people in advertising from the 4As.

Lindsay oversees communications, marketing, and new business. She specializes in building agency brands through creative communications, content development, and strategic storytelling, drawing from her background as a journalist in Australia. Lindsay previously spent four years at DDB across two continents.

Sanjay (aka SK) is responsible for growth in the Southeast Asia region. With more than 16 years of international experience at companies including Microsoft, Target, and Sapient, Sanjay is an expert in technology consulting, product management, and product marketing.

Luana has worked in human resources for 16+ years and is specialized in connecting people and building HR on a global level. She won the IBM Smart City Competition among 4,000 participants in France. She has a Global MBA and is currently attending law school. She is passionate about cross-culture, diversity, and people.

Geoff oversees brand creative and design. Previously, he was ECD at TBWA\Media Arts Lab and RGA and Head of Creative at CAA Marketing. Geoff has created breakthrough work for leading brands including Apple, Nike, Microsoft, Disney, and PepsiCo. He also co-founded SATURDAY MORNING, a non-profit that leverages the power of creativity to help solve social injustice.

Dina leads Global Program Management, working with teams to achieve goals, and identifying areas for operational improvement. Dina has a strong history of developing processes that are adopted globally, leading high-stakes projects. She has worked on notable brands such as Scholastic, Hasbro, Nike, Samsung, and Verizon.

With 15+ years of technology experience, Vu has led the end-to-end design and development of B2B and B2C enterprise solution architectures for top-tier clients. He specializes in complex e-Commerce integrations and in developing secure, flexible solutions for clients.

Ben's focus is on innovative approaches to scaling content in media. Most recently he consulted early stage start-ups and forward thinking media companies. Prior to that he led creative at T Brand for The New York Times. He has been recognized and awarded at Sundance and CES as well as a host of leading creative shows.

Robyn leads our AskGALE practice and is passionate about bringing direct consumer input into strategy and UX decision-making through a range of primary research techniques. Robyn has a decade of experience in business, marketing, and customer experience strategy.

Michael has a strong track record of delivering large transformation initiatives, with technology at the core. From complex commerce to modern AdTech, he thrives on aligning complex technical solutions to clients’ unique business challenges. Previously, he was the portfolio delivery lead for SapientNitro’s largest business unit, which included accounts such as Target, Chrysler, Harley-Davidson, and TD Financial Group.

Tessa leads the creative production team. She has over 10 years of experience producing bespoke, award-winning content for brands such as Beats by Dre, VW, and Target. She has worked on the agency, publisher, and brand side, and is passionate about creating content.

Linda has deep experience in media with over 20 years in the business. Her experience includes National Broadcast/Syndication/Cable, OTT/CTV, and OLV, and her buy negotiations have yielded tremendous savings for her clients. She has worked on Truth, Keurig/Green Mountain, Foster Grant, DSW, and PVH.

Brad leads biddable and performance media, combining both activation and analytics. He specializes in optimization frameworks, growth marketing, performance models, and testing roadmaps. He has worked with brands like H&R Block, Canada Goose, Zelle, and Dropbox to help drive customer growth.

Erin leads the PR division in establishing meaningful and impactful earned opportunities. With 10 years of industry experience across wine & spirits, beauty, tech, fashion, and more, Erin helps brands of all sizes craft smart-earned media narratives and communication strategies.

Jason oversees creative work across CRM, design, and digital, leading a team of Art Directors, Copywriters, Motion Graphic Artists, and more. Previously, he was the Executive Creative Director at Red Peak and AKQA. Jason’s work has received recognition at industry awards shows including Cannes Lions, The One Show, and D&AD, among others.

Marsha leads our Operations and Talent Acquisition Teams. She followed her curiosity for the past 19 years into sales, operations, product development and talent, producing the Swiss Army Knife you see today. She believes we do our best work when people with diverse ideas and backgrounds collaborate together.

A creative veteran, Josh has a rich track record of driving business impact through creativity and strategic acumen. He’s held numerous top roles at esteemed agencies, and has a global perspective cultivated through leadership positions in Sydney, Hong Kong, Los Angeles, and New York. His creative milestones include the Adidas “Here to Create” and Google “Ok Google” platforms.

David (aka the Nortino) is GALE’s Chairman. He spent 13 years as CMO at Harrah’s & Caesars Entertainment where he launched Harrah’s Total Rewards Program – a gold standard in loyalty programs. In 2010, David was named CMO of the year and became a published author.