Skip links

Born to revolutionize.

The right answer isn’t always an ad.

Sometimes it’s an operational change, a new way of finding leads, or a loyalty experience to learn about customers. We arrive at the right solutions by examining every facet of a business, including customer behaviors, transactions, and engagement over time. Once we have in-depth knowledge, we can connect at the right moment with content and offers to inspire future customer actions.

The right answer isn’t always an ad.

Sometimes, it’s an operational change, a new way of finding leads, or a loyalty experience to learn about customers. We arrive at the right solutions by examining every facet of a business including customer behaviors, transactions, and engagement over time. Once we have in-depth knowledge, we can connect at the right moment with content and offers to inspire future customer actions.

The right answer isn’t always an ad.

Sometimes, it’s an operational change, a new way of finding leads, or a loyalty experience to learn about customers. We arrive at the right solutions by examining every facet of a business including customer behaviors, transactions, and engagement over time. Once we have in-depth knowledge, we can connect at the right moment with content and offers to inspire future customer actions.

Our core values.

01. Masters of Our Craft

We’re the best at what we do. This is the product of hard work, curiosity, and a passion for continual learning.

02. No Silos

No expertise or idea is trapped within a department. We share perspectives, approaches, and information across disciplines.

03. Be Creative

Great ideas can come from anywhere, not just the Art Department. We champion a creative mindset across all roles.

04. Everyone Matters

Every person brings unique value to the table. We all come from diverse backgrounds and work together to help our clients achieve their goals.

05. Friends Collaborating

We believe in a more collaborative way of working with clients and other agencies. Great people working together can create amazing outcomes.

06. Build a Legacy 

We are a culture of passionate and fearless entrepreneurs driven by a desire to change the future and never settle for the status quo.

07. Passion is Not Optional

We bring passion to everything we do. From our work, to our hobbies outside of the office.

One global team.

We collaborate across continents to deliver innovative solutions to our clients. We have office locations in New York, Singapore, London, Toronto, Los Angeles, Austin, and Bengaluru, and on-the-ground talent in Chicago and Seattle — but the way we work isn’t bound by regions. We believe in bringing together the best global talent for every engagement.

PLAY

Brad Simms

CEO & PRESIDENT

Andrew Noel

MANAGING DIRECTOR

Sanjay Krishnamurthy

PRESIDENT, GALE INDIA
Winston-Binch

Winston Binch

CHIEF BRAND & EXPERIENCE OFFICER
KimS-Leadership

Kim Sivillo

PRESIDENT, MEDIA INVESTMENT
Geoff_Leadership

Geoff Edwards

EXECUTIVE CREATIVE DIRECTOR
Sophia-Leadership

Sophia Zhang

MANAGING DIRECTOR

Ken Huang

FINANCE
Kara-Leadership

Kara Buckley

MANAGING DIRECTOR

Michael Tayag

MARKETING & AD TECH DELIVERY

Jason McCann

EXECUTIVE CREATIVE DIRECTOR
Robyn-Leadership

Robyn Cauchy

CONSUMER INSIGHTS

Brad Simms

CEO & PRESIDENT

Brad is best known for his BMW motorcycle, signature orange plaid, and his unhealthy obsession with YETI (the brand, not the snow ape). Brad founded GALE in 2014 with a vision to bring together great people with great clients to produce great work. He is passionate about partnering with clients to bring creative concepts, innovative approaches, and new business models to reality. Prior to starting his own agency, Brad spent 20 years at top agencies and consultancies, including 13 years at SapientNitro where he served as SVP and Managing Director for Canada, the American Midwest and West.

Animal: (Rebel) Camel
Characteristics: Strategic, well hydrated, goes against the grain

Andrew Noel

MANAGING DIRECTOR

Andrew (aka Rocky) is a boxer and protein enthusiast who one day aspires to be The Rock. He spends a substantial amount of time pretending he is a professional hockey player in a men’s league that gets prime ice time at 1:00 AM. Andrew is equally passionate about bringing relationships, strategy and delivery together to help clients evolve their business. He firmly believes that ideas must be delivered to be of value, and that all relationships should balance ground-breaking innovation with important day-to-day work. Andrew’s passion for strategy-led client services is topped only by his love of odd pop culture references.

Animal: Killer Whale
Characteristics: Commands attention, waterproof, social

Sanjay Krishnamurthy

PRESIDENT, GALE INDIA

Sanjay (aka SK) is responsible for GALE’s growth in the Southeast Asia region. He is passionate about bringing together technology and creativity to solve business problems. With 16+ years of international experience at companies including Microsoft, Target, and Sapient, Sanjay is an expert in technology consulting, solution delivery, product management, and product marketing. Sanjay is skilled at building interdisciplinary teams and in helping brands navigate today’s complex technology landscape.

Animal: Penguin
Characteristics: Community based, looks great in a top hat

Winston Binch

CHIEF BRAND & EXPERIENCE OFFICER

Winston spent five years out of college playing guitar for an indie rock band called Stereobate. Best known for its post-rock rhythms and rebellious swagger, Stereobate fueled Winston’s love for all things original from a young age. Channeling creativity into a new realm, Winston continued his rock star streak in the ad industry – winning 43 Cannes Lions including three Titanium lions and three Grand Prix awards; and earning recognition as one of Adweek’s 50 Most Indispensable Executives in Marketing, Media, and Tech.

Prior to joining GALE, Winston was the Chief Digital Officer of Deutsch North America and an independent creative consultant for top brands worldwide. In his role as Chief Brand & Experience Officer, Winston leads the creative team and is focused on transforming and growing brands through data-driven and innovative marketing. He’s also a board member of Protect Our Winters, a non-profit fighting climate change.

Animal: Polar bear
Characteristics: Adventurous, rare, equally pale

Kim Sivillo

PRESIDENT, MEDIA INVESTMENT

Kim brings nearly 20 years of media and marketing expertise to the team, having led portfolio businesses such as P&G, Microsoft, LVMH, Luxottica and Alcon through strategic media transformations in the last several years. As President of Investment for GALE, Kim is responsible for ensuring a seamless approach to media, integrating what have historically been siloed operations across channels, methods of buying, departments and more. In her career she has worked in all types of media from local to national and digital, across dozens of verticals including retail, financial services, healthcare, luxury and pharmaceuticals. A trusted business advisor to some of the world’s Fortune 100, Kim is passionate about delivering service excellence and exceeding expectations, and she believes in challenging the status quo.

Animal: Chance (her dog)
Characteristics: Loyal, tenacious, unstoppable

Geoff Edwards

EXECUTIVE CREATIVE DIRECTOR

A 20-year creative industry veteran, Geoff is an Executive Creative Director growing agency brand work from the West Coast. Before joining GALE, he was ECD at TBWA\Media Arts Lab, the bespoke agency for Apple, where he launched the highly anticipated Apple TV+ subscription service and led Apple Music, Apple Card, Apple Pay and AirPods Pro. Previously, Geoff was VP, Executive Creative Director at R/GA, Los Angeles, building brands such as Disney, Nike, PepsiCo, and the Hollywood Foreign Press Association. Passionate about using creativity for good, Geoff co-founded SATURDAY MORNING, a non-profit committed to solving social injustice.

Animal: Gorilla
Characteristics: Taurian, egalitarian, comedian

Sophia Zhang

MANAGING DIRECTOR

Sophia has over 10 years of experience developing award-winning campaigns for brands such as Pepsi, Doritos, and Microsoft. She led go-to-market strategy, B2B acquisition/retention, and product strategy at a technology start-up prior to joining GALE. At GALE, Sophia oversees the East Coast portfolio and is a strategic advisor for brands looking to drive growth and share through innovative media, CRM, and addressable audience strategy. She has helped her clients bring new products and services to market, define key audience segments and opportunities, and launch digital customer experience across many sectors including CPG, Technology, and Automotive.

Animal: Beaver
Characteristics: Problem solver, friendly, efficient (recommend watching YouTube videos on building dams) and Canadian!

Vu Pham Tran

CTO

Vu’s proudest accomplishment is his custom-built telescope that is far, far inferior to the ones you can buy at half the price. At GALE, Vu translates business goals into scalable technology solutions. With 15+ years of experience in the technology and digital marketing field, Vu has led the end-to-end design and development of B2B and B2C enterprise solution architectures for top-tier clients. He specializes in complex e-Commerce integrations and in developing secure, flexible solutions for clients that leverage core capabilities from major platforms such as Hybris, WCS, and ATG. Vu mentors a team of technologists at GALE and builds best practices around platform implementations and technology delivery.  If Vu ever wins the lottery, you’ll find him living off the grid and selling hand-constructed wooden structures at the side of the road.

Animal: Hawk
Characteristics: Fast & agile, keen eye for details

Sanjeev Gosain

DELIVERY

Sanj (aka Sanjelina) is always toeing the line on his peanut allergy – playing a risky game of Russian Roulette with legumes. Sanj is a delivery leader with over 15 years’ experience delivering projects across domains. He is passionate about ensuring GALE is well positioned for delivery success across all accounts and projects. Sanj leads a skilled team of Project Managers across geographies.

Animal: Moose
Characteristics: Directs work assignments, keeps hive structurally sound

Luana Pereira

PEOPLE

Luana is always meeting new people everywhere she goes – including her husband, who she serendipitously met on a subway platform. As GALE’s Global HR Director, Luana leads talent acquisition, growth & development, and people engagement and retention. She is passionate about supporting business goals and finding great global talent. Originally from Brazil, Luana has worked for organizations including Fulcrum Worldwide and the United Nations in the USA, Europe, Asia, and South America. These experiences have provided Luana with a global perspective and a deep understanding of people across geographies. As a part of GALE’s Management Team, Luana plays an essential role in building a people-first company that supports mentorship and professional development.

Animal: Dolphin
Characteristics: Intelligent, social, communicative

Ken Huang

FINANCE

Ken’s superpower is his ability to instantly fall asleep on an airplane and stay asleep throughout a full 20-hour flight. As a senior finance director, Ken (aka Neo) is passionate about driving organizational change initiatives and business transformation processes. With over 10 years of experience as a strategic business and financial partner to advertising and media executives, Ken has spearheaded organizational change initiatives around corporate restructuring, shared service transition and integration, system conversions, and start-up operations. Ken’s effectiveness comes from combining his finance acumen with an ability to foster trust among stakeholders and external partners.

Animal: Deer
Characteristics: Grazes throughout the day, enjoys dancing and prancing

Kara Buckley

MANAGING DIRECTOR

Kara leads Strategy at GALE. She is also Lead Partner & Managing Director of the West Coast. She is passionate about marketing personalization and business growth through the unique combination of AI, ingenuity, and creativity that GALE delivers. As a former McKinsey consultant and BCG Digital Ventures start-up creator, she has extensive experience consulting across Fortune 100s and start-ups alike, magnifying growth opportunities. Other professional experience includes digital transformation for Viking Cruises as VP of Digital Marketing and leading the IPO process for AutoTrader Group. She has her MBA from the University of Michigan and BA from Dartmouth College.

Animal: Verreaux’s sifaka
Characteristics: Imaginative, strategic, creative and great intuition.

Michael Tayag

MARKETING & AD TECH DELIVERY

Chances are you’ve probably met one of Mike (aka Maytag’s) 5,000 cousins. Mike is a founding Partner at GALE where he focuses on marketing and ad tech delivery. Prior to joining GALE, he was the portfolio delivery lead for SapientNitro’s largest business unit that covered Canada, US Midwest and US West Coast – including Target, Chrysler, Harley Davidson, and TD Financial Group. Mike brings a strong track record of delivering large commerce and content management implementations and technology builds. He is focused on evolving GALE’s data and technology platforms and in building exceptional teams and processes.

Animal: Wolf
Characteristics: Travels with the fam, eats pork

Jason McCann

EXECUTIVE CREATIVE DIRECTOR

Jason is a reformed circus juggler turned Executive Creative Director (a natural career progression). Prior to joining GALE, Jason was Executive Creative Director at Red Peak, a brand building agency specializing in strategy and design. He has also held the role of Executive Creative Director at AKQA, where he worked on clients like AMEX and Leading Hotels of the World. Jason’s work has received international recognition at industry awards shows including Cannes Lions Festival of Creativity, The One Show, and D&AD, among others.

Animal: Firefly
Characteristics: Bright, creates captivating visual displays

Robyn Cauchy

CONSUMER INSIGHTS

Robyn (aka The Cauchy) journeys to the far reaches of the earth to seek out rare volcanic wines. She leads our ASK GALE practice and is passionate about bringing direct consumer input into strategy and UX decision-making through a range of primary research techniques. Robyn brings a decade of experience in business, marketing, and customer experience strategy to help our clients understand and influence their customers’ journeys to reinforce brand equity, affinity and purchase intent. Robyn spent four years working for a major North American bank which gives her a deep understanding of the financial services markets as well as first-hand experience with major change initiatives in a large organization.

Animal: Parrot
Characteristics: Loud, talkative, vibrant personality

David Norton

CMO

David (aka the Nortino) is GALE’s CMO, Chairman and a BIG hockey guy (Hi, Alexander Ovechkin). One of the most exciting days of his life was June 7, 2018, aka the day the Washington Capitals took home the Stanley Cup. It is safe to say he cracked more than a few cold ones to celebrate. David’s casino career is legendary. He spent 13 years as CMO at Harrah’s & Caesars Entertainment where he launched Harrah’s Total Rewards Program – a gold standard in loyalty programs. In 2010, David was named CMO of the year. In 2017, he wrote a book on loyalty called: The High Roller Experience. David currently serves on the Board of Home Care Assistance and Learners Edge in addition to his role at GALE.

Animal: Giraffe
Characteristics: High aspirations, fast runner

Interested in learning more about our culture and open roles? Check out our careers page.

Learn More