GALE has been named Adweek’s 2025 U.S. Media Agency of the Year, an award recognizing the top agency for excellence and innovation across media strategy and execution. This honor comes just two years after GALE was named Adweek’s Breakthrough Media Agency of the Year, further cementing its position as a leading force bringing a modern, integrated approach to the discipline.
Key drivers of GALE’s media success this year include the launch of Alchemy.Ai, a proprietary AI platform that optimizes media, creative, and operations; the formalization of a social-first offering that fosters engagement through community and audience-centric approaches; and the agency’s commitment to delivering equal, unmatched excellence across both media and creative.
Speaking with Adweek about GALE’s work with Chili’s–a remit which has expanded from CRM to include loyalty, media, measurement, and analytics–Chief Marketing Officer George Felix noted, “they have been able to provide strategic thinking at a deeper level than most partners can.”
Adweek’s U.S. Media Agency of the Year recognition comes just one day after GALE was named Ad Age’s Business Transformation Agency of the Year. Together, these accolades highlight GALE’s unique positioning as the industry’s only Business Agency—delivering excellence across all of its offerings to drive transformative growth for clients.
