This holiday season, GALE, Cotton Incorporated, and fragrance brand D.S. & DURGA have released The Cool Calm Cotton Set: an exclusive, limited-edition blanket that blends sensory sophistication with serene relaxation. The Cool Calm Cotton Set aligns with Cotton’s strategic positioning: encourage consumers to slow down and be present.

The blanket, which is infused with D.S. & DURGA’s Wild Brooklyn Lavender scent and is made of 100% cotton, is designed to help people find solace among the chaos of the holiday season.

The Cool Calm Cotton Set’s warmth and softness is complemented by a geometric pattern inspired by Art Deco style and designed by D.S. & DURGA’s Kavi Ahuja Moltz. Marking D.S. & DURGA’s debut in the textile world, each blanket is subtly infused with the brand’s lavender fragrance–a calming blend of spike lavender, wayside herbs, and vetiver grass–designed to relax, restore, and reground through scent. Cotton’s natural breathability also encourages relaxation, making it the ideal blanket to help release stress to create a peaceful environment for tranquility.

As Cotton Incorporated’s Creative Agency, GALE has, through creative campaigns, cemented Cotton’s place as The Fabric of Now. With the limited-edition blanket, GALE and Cotton are bringing this positioning to life in new ways–showcasing the blanket as The Fabric of Holiday Presence.

“Our campaign, The Fabric of Now, is about giving people a moment of calm during the chaos, so we crafted a blanket designed to get you through the chaotic holiday season. The Cool Calm Cotton Set gives a multi-sensory escape with the soft touch of cotton and calming lavender fragrance, helping you de-stress when needed most,” said GALE Group Creative Director Lindsey Brand.