Internationally renowned restaurant Fogo de Chão has appointed Business Agency GALE as its creative and media agency of record. The partnership accelerates Fogo de Chão’s plan to build brand fame and further expand its rapidly growing business.

GALE’s remit spans creative, social, influencer and media strategy, planning, buying, analytics, reporting and brand stewardship to increase awareness and support Fogo de Chão’s ambition of becoming the category leader.

"Fogo de Chão is thrilled to partner with GALE, a leading force in brand marketing,” said Fogo de Chão CMO Janet Gieselman. “Their track record of success and forward-thinking approach align perfectly with our vision to elevate the Fogo de Chão brand.”

GALE will support Fogo de Chão in developing and driving an authentic, attention-grabbing articulation of its brand to increase affinity and business growth.

“We are proud to join forces with Fogo de Chão in their commitment to elevating the brand while evolving their guest’s dining experience," said GALE CEO Brad Simms. "Our team is devoted to fostering success for all of our clients, and this partnership is another example of the value we bring with our integrated offering.”