President and CEO Brad Simms wrote about the metaverse, the best way to approach it, and the importance of thinking about this opportunity through an integrated lens, not a specialty one. Read his perspective in Campaign US here.
Ideas
June 14, 2022
Campaign US Op-ed: No metaverse agencies of record, please
Our President & CEO Brad Simms recently wrote about the latest through-the-line-moment marketers are facing (the metaverse), the best way to approach it, and the importance of thinking about this opportunity through an integrated lens, not a specialty one.
Brad Simms
