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Elevated a luxury icon by scaling culture globally
Created a cultural moment for Delta powered by AI
Relaunched an iconic brand through loyalty
Created a marathon for women by women
Built one of the fastest growing loyalty programs in history
Turned Buchanan's into the fastest-growing Scotch Whisky in the USA.
Invented a fictional alt-Milk brand that really took root.
Boosted Pella's sales in a challenging market
Made history in Roblox and drove massive IRL sales
Made Milk a performance drink
Launching a historic new option for women’s reproductive health
Made FreeStyle Libre the top prescribed continuous glucose monitor
Drove growth in a crowded luxury market
Delivering the data to find a cure—a gift to the world on Stephen Hawking’s birthday
Solving big customer problems for the biggest casino in the world
