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Senior Analyst, Programmatic

Toronto, Ontario, Canada
Employment Type
Full-time
Seniority Level
Senior level
Domain
Digital Media

About Gale

GALE is seeking a highly motivated and ambitious Programmatic Analyst responsible for managing client campaigns, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs. Can translate those needs into trading objectives, the willingness to implement trading strategies into trading systems, as well as dive deep into large data sets, execute analysis, and develop advertiser insights. Programmatic Analysts work to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client.

What You Will Do

  • Inventory & New Channel Strategy
  • Meet with, vet inventory, and advance channel partners
  • Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts
  • Create custom solutions including but not limited to: white lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.
  • Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation
  • Troubleshoot supply issues on all pre-production and live campaigns
  • Oversee supply and new channel QA process
  • Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies
  • Identify case study potential for key opportunities and lead creation with programmatic buyer(s)
  • Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic team
  • Maintain log of all inventory and new channel testing across all Spark Foundry offices

Programmatic Operations:

  • Work with the Manager to create consistent processes across office for using offshore resources
  • Work with offshore management on feedback and needs
  • Maintain process docs, training, and new hire onboarding material across office
  • Partner with the Manager to coordinate Pioneer training program across office

Who You Are

  • 2+ years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platforms
  • Deep understanding of programmatic planning, buying, and ad tech vendors
  • Strong negotiation skills
  • Proficiency in Microsoft Office solutions, specifically Excel
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project and time management skills
  • Strong desire to contribute to a team

Nice-to-have skills:

  • A collaborative and positive attitude
  • Strategic, proactive, and creative thinking
  • Excellent knowledge of MS Excel, PowerPoint and Word

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills
are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. 

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager
  • Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
  • Interview with a member of our team from a different Department than yours
  • Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)