Milk created Zany Ziplines — a game concept the Fortnite community had highly requested. The game offers three first of its kind maps (Spacemap, Medieval Map, and Steampunk Map) featuring a series of floating platforms connected by elaborate ziplines where 16 players battle it out in a last man standing free for all.

The activation, led end-to-end by GALE, featured in-game branding and ads for Twitter, TikTok, and Instagram, owned gaming content on Twitch, and a live-streamed creator tournament from the gaming zone at VidCon where 16 players including xChocoBars, Whitney, Chica and Krystalogy competed as duos in a battle royale style tournament until the last team standing was crowned champion.

Following the tournament, the game was released publicly on Fortnite. VidCon attendees were able to play the game at the Milk booth on-site, while non-attendees could try their hand at home. In a continued effort to support and celebrate gaming performance, Milk continues to be the Performance Drink of Gamers as an official sponsor of VidCon Anaheim 2023, where digital culture took center stage as the world’s leading digital creators, platform innovators, and their fans converge in one place.

Milk is responding to what gamers actually want to play and Zany Ziplines represents Milk’s commitment to create games by gamers for gamers. Milk’s Discord server is dedicated to building a gaming community designed for sharing. ideas for new gaming experiences in Fortnite, Roblox, and Minecraft. Gamers who want a say on what the next game should be can head to the @GonnaNeedMilk Discord server to share their suggestions for a chance to make their dream games a reality.

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In addition to supporting the community, Milk also helps support performance. Gaming takes an immense amount of skill and focus - requiring hydration and nutrients including protein to keep you going. This was a continuation of Milk’s gaming foray sponsoring TwitchCon last year, cementing their position as the performance drink of gamers.