San Jose's Mineta International Airport recently unveiled a new brand identity designed to reflect its position as a gateway to Silicon Valley. The new brand, which includes a new logo, website, and advertising campaign, was created in partnership with GALE.
In a recent interview with Little Black Book, GALE's Executive Creative Director, Geoff Edwards, talked about the inspiration behind the new brand identity. Edwards explained that the goal was to create a brand that reflected the energy and innovation of Silicon Valley while still maintaining a sense of place and history.
The new logo, which features a stylized "SJC" with a burst of light, was inspired by the airport's location in the heart of Silicon Valley. The burst of light represents the energy and innovation that the region is known for, while the blue and green colors reflect the region's natural beauty.
The new brand also includes a dynamic advertising campaign that highlights the airport's modern amenities and convenient location. The campaign features bold typography, vibrant colors, and striking imagery designed to capture the attention of busy travelers.
According to Edwards, the key to success was understanding the airport's unique position in the market and creating a brand that resonated with its target audience. By combining creativity, strategy, and a deep understanding of the client's needs, GALE was able to create a brand identity that truly reflects the spirit of Silicon Valley.
At GALE, we believe that great branding starts with a deep understanding of the client's needs and a commitment to creativity and innovation. Our work with SJC is just one example of how we can help our clients connect with their audiences in meaningful ways. If you're looking for a partner to help you create a brand that truly reflects your company's values and vision, GALE is here to help.
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