Alchemy: Built by marketers, for marketers.
What is Alchemy?
Alchemy is our Customer Data Platform (CDP) that rapidly organizes a brand’s first party data – including a customer’s transactions, interactions, and behaviors from across several years. It then enriches this information with third party data (ie. location, weather, census data etc.) to develop a robust customer view.
What is Alchemy?
Alchemy is our Customer Data Platform (CDP) that rapidly organizes a brand’s first party data – including a customer’s transactions, interactions, and behaviors from across several years. It then enriches this information with third party data (ie. location, weather, census data etc.) to develop a robust customer view.
Alchemy for CMOs
Target with Precision
For CMOs who want to better understand their customers, deliver relevant marketing experiences and drive measurable results, Alchemy provides:
- Actionable customer-level insights
- Clear articulation of ROI on marketing spend
- Tactical strategies to increase customer lifetime value & reduce churn
Alchemy for Marketing Analysts
Inventory Management Insights
For Marketing Analysts caught between the pressure to offload inventory and identify strategies to encourage customers to shop more often, Alchemy delivers:
- A unified platform that collects and enriches a brand’s 1st party data
- A persistent cross-channel customer view that powers personalized offers and messages
- Actionable insights to achieve efficient and effective inventory management
Alchemy for Technologists
Built to Achieve Business Needs
For CIOs who want to drive business transformation but are under siege to deliver critical BI projects ranging from building a data lake to structuring the business data horizontally, Alchemy:
- Empowers CIOs to stay focused on their important BI projects
- Delivers a non-intrusive solution that can ingest data from existing landscapes
- Creates an operational marketing database that structures customer data longitudinally to reveal a customer’s journey
How can Alchemy benefit my organization?
Data Organization, Cleansing, and Enrichment
Alchemy takes in mass amounts of unstructured first party data from across multiple systems (including behavioral, transactional, and demographic data). This data is then organized from a marketer’s lens and enriched with second and third-party data sources to find indisputable customer truths.
Operationalizing Contextually Relevant Experiences
Everyone talks about right person, right content, right time – but how do you make this scalable? Alchemy rapidly segments customers into Clusters based on shared behaviors and marketable features to identify the most relevant content for each customer.
Increasing Customer Lifetime Value
Alchemy determines each customer’s lifetime value for a brand and identifies ways to increase their value over time. This is achieved through targeted offers, relevant recommendations, and connected marketing experiences.
Dashboards & Data Visualizations
Alchemy’s intuitive dashboards and data visualizations put marketers in the driver’s seat. Whether you want to launch campaigns based on business priorities, offload excess inventory, or identify exciting new business opportunities, Alchemy’s marketer-first solutions are easy to action.
Insights & Strategies
We get to the root cause of business problems by applying advanced analytics and machine learning to data. Our team of data scientists and strategists can help you find answers to questions around pricing models, customer lifetime migration models, churn models, and acquisition demand generation models.