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Born to revolutionize.

Go behind the scenes

The right answer isn’t always an ad.

Sometimes, it’s an operational change, a new way of finding leads, or a loyalty experience to learn about customers. We arrive at the right solutions by examining every facet of a business including customer behaviors, transactions, and engagement over time. Once we have in-depth knowledge, we can connect at the right moment with content and offers to inspire future customer actions.

The right answer isn’t always an ad.

Sometimes, it’s an operational change, a new way of finding leads, or a loyalty experience to learn about customers. We arrive at the right solutions by examining every facet of a business including customer behaviors, transactions, and engagement over time. Once we have in-depth knowledge, we can connect at the right moment with content and offers to inspire future customer actions.

The right answer isn’t always an ad.

Sometimes, it’s an operational change, a new way of finding leads, or a loyalty experience to learn about customers. We arrive at the right solutions by examining every facet of a business including customer behaviors, transactions, and engagement over time. Once we have in-depth knowledge, we can connect at the right moment with content and offers to inspire future customer actions.

Our core values.

One global team.

We collaborate across continents to deliver innovative solutions to our clients. We have office locations in New York, Singapore,Toronto, and Bengaluru, and on-the-ground talent in Chicago and Seattle – but the way we work isn’t bound by regions. We believe in bringing together the best global talent for every engagement.

Brad Simms

CEO & PRESIDENT

Andrew Noel

MANAGING DIRECTOR

Andrea Toop

GLOBAL LEAD, BUSINESS DEVELOPMENT & BRAND

Deb Korono

SVP CLIENT SERVICES

Jason McCann

EXECUTIVE CREATIVE DIRECTOR

Norah Rahamim

MANAGING DIRECTOR

Pat Frend

MANAGING DIRECTOR

Marco Bailetti

PERFORMANCE MARKETING

Michael Tayag

MARKETING & AD TECH DELIVERY

Robyn Cauchy

CONSUMER INSIGHTS

Ken Huang

FINANCE

Sanjay Krishnamurthy

PRESIDENT, GALE INDIA

Lyndsey French

GLOBAL TALENT ACQUISITION

Deepak Kinger

VP GROWTH, APAC Region

Geraldine Lee

SVP CLIENT SERVICES, APAC Region

Adam Heimlich

SVP, Media

Brad Simms

CEO & President

Brad is best known for his BMW motorcycle, signature orange plaid, and his unhealthy obsession with YETI (the brand, not the snow ape). Brad founded GALE in 2014 with a vision to bring together great people with great clients to produce great work. He is passionate about partnering with clients to bring creative concepts, innovative approaches, and new business models to reality. Prior to starting his own agency, Brad spent 20 years at top agencies and consultancies, including 13 years at SapientNitro where he served as SVP and Managing Director for Canada, the American Midwest and West.

Animal: (Rebel) Camel
Characteristics: Strategic, well hydrated, goes against the grain

Andrew Noel

MANAGING DIRECTOR

Andrew (aka Rocky) is a boxer and protein enthusiast who one day aspires to be The Rock. He spends a substantial amount of time pretending he is a professional hockey player in a men’s league that gets prime ice time at 1:00 AM. Andrew is equally passionate about bringing relationships, strategy and delivery together to help clients evolve their business. He firmly believes that ideas must be delivered to be of value, and that all relationships should balance ground-breaking innovation with important day-to-day work. Andrews’ passion for strategy-led client services is topped only by his love of odd pop culture references.

Animal: Killer Whale
Characteristics: Commands attention, waterproof, social

Andrea Toop

GLOBAL LEAD, BUSINESS DEVELOPMENT & BRAND

Andrea (aka Trooper) leads GALE’s global business development and brand initiatives. She owns 17 pairs of oversized sunglasses and is constantly (over)planning her next vacation. Andrea is passionate about the intersection between data and creativity, and enables client success through exceptional client services. As a member of GALE’s Management Team, Andrea is actively involved in shaping the agency service offerings, intellectual property, culture, and growth.

Animal: Belted Kingfisher
Characteristics: Precise, depicted on the 1986 Canadian $5 note

Deb Korono

SVP CLIENT SERVICES

When she’s not working, Deb spends time with her family exploring all of the exotic ice cream flavors they can find during their travels together.  But the pursuit of quality doesn’t end with ice cream; Deb’s quest for excellence shines through on all of her accounts.  Whether it’s performance-based, buzz-building, digital marketing, traditional advertising, or all of the above, Deb looks for ways to elevate the work and provide innovative solutions for her clients.  Deb’s proven success delivering results for her clients’ business has resulted in strong, trusted client relationships that go beyond her years at any one agency.

Deb has a wealth of marketing and advertising experience, having spent the past 20+ years working in a variety of verticals including CPG, Entertainment, Automotive, Retail, Finance and Telecom. In her former role as Group Account Director at 360i, Deb was responsible for heading up a portfolio of global accounts. Prior to 360i, Deb ran groups of accounts for ad agencies such as Razorfish, OgilvyOne Worldwide, and Tribal DDB.

Animal: Otter
Characteristics: Loyal, highly developed social skills, forms strong bonds

Jason McCann

CREATIVE

Jason is a reformed circus juggler turned Executive Creative Director (a natural career progression). Prior to joining GALE, Jason was Executive Creative Director at Red Peak, a brand building agency specializing in strategy and design. He has also held the role of Executive Creative Director at AKQA, where he worked on clients like AMEX and Leading Hotels of the World. Jason’s work has received international recognition at industry awards shows including Cannes Lions Festival of Creativity, The One Show, and D&AD, among others.

Animal: Firefly
Characteristics: Bright, creates captivating visual displays

Norah Rahamim

MANAGING DIRECTOR

Norah (aka Schulman) is a super-mom, pancake for dinner enthusiast, and one of the most highly efficient people you’ll ever meet. Norah leads business across GALE’s ASEAN and India region and leads GALE’s Singapore and Bangalore offices. As a founding member of GALE, Norah harnessed her operations background to set up GALE’s offices, infrastructure, and people processes, ensuring GALE’s people first culture is championed at every location.

Animal: Octopus
Characteristics: Skilled at juggling priorities, digs the color purple

Pat Frend

MANAGING DIRECTOR

Pat firmly believes in owning more sneakers than there are days in a week. With 20+ years of management consulting and agency experience, Pat put his best foot forward on industry-leading programs for top brands including Mercedes Benz, Ford Motor Company, UNIQLO, Delta Airlines, Unilever, and Citibank. In his former role as President, East Region at Razorfish, Pat managed over 600 people across the spectrum of capabilities required to deliver innovative, impactful digital programs – including strategy, creative, media, and technology. In addition, Pat was responsible for Razorfish’s Emerging Experience capability, which focused on the intersection of the physical and digital world.

Animal: Frill-Neck Lizard
Characteristics: Fierce competitor, big fan of trees

David Norton

CMO

David (aka the Nortino) is GALE’s CMO, Chairman and a BIG hockey guy (hi Alexander Ovechkin). One of the most exciting days of his life was June 7, 2018, aka the day the Washington Capitals took home the Stanley Cup. It is safe to say he cracked more than a few cold ones to celebrate. David’s casino career is legendary. He spent 13 years as CMO at Harrah’s & Caesars Entertainment where launched Harrah’s Total Rewards Program – a gold standard in loyalty programs. In 2010, David was named CMO of the year. In 2017, he wrote a book on loyalty called: The High Roller Experience. David currently serves on the Board of Home Care Assistance and Learners Edge in addition to his role at GALE.

Animal: Giraffe
Characteristics: High aspirations, fast runner

Sanjeev Gosain

DELIVERY

Sanj (aka Sanjelina) is always toeing the line on his peanut allergy – playing a risky game of Russian Roulette with legumes. Sanj is a delivery leader with over 15 years experience delivering projects across domains. He is passionate about ensuring GALE is well positioned for delivery success across all accounts and projects. Sanj leads a skilled team of Project Managers across geographies.

Animal: Queen Bee
Characteristics: Directs work assignments, keeps hive structurally sound

Marco Bailetti

PERFORMANCE MARKETING

Marco (aka Soft Voyage) learned the hard way that optimizing your wedding to the search term “American wedding” is a recipe for getting trolled. Despite this, Marco has been recognized by the ANA for excellence in Marketing Analytics. Over the years, Marco has worked with brands including Walmart, Target, BMO, Mazda, and Harley Davidson to create digital experiences powered by data. At GALE, Marco focuses on building and optimizing search, analytics, media, and CRM capabilities to connect brands with customers. He believes in looking beyond campaigns to deliver long-term impact.

Animal: Meerkat
Characteristics: Quirky, collaborative

Luana Pereira

PEOPLE

Luana is always meeting new people everywhere she goes – including her husband, who she serendipitously met on a Subway platform. As GALE’s Global HR Director, Luana leads talent acquisition, growth & development, and people engagement and retention. She is passionate about supporting business goals and finding great global talent. Originally from Brazil, Luana has worked for organizations including Fulcrum Worldwide and United Nations in USA, Europe, Asia, and South America. These experiences have provided Luana with a global perspective and a deep understanding of people across geographies. As a part of GALE’s Management Team, Luana plays an essential role in building a people-first company that supports mentorship and professional development.

Animal: Dolphin
Characteristics: Intelligent, social, communicative

Vu Pham Tran

CTO

Vu’s proudest accomplishment is his custom-built telescope that is far, far inferior to the ones you can buy at half the price. At GALE, Vu translates business goals into scalable technology solutions. With 15+ years of experience in the technology and digital marketing field, Vu has led the end-to-end design and development of B2B and B2C enterprise solution architectures for top-tier clients. He specializes in complex e-Commerce integrations and in developing secure, flexible solutions for clients that leverage core capabilities from major platforms such as Hybris, WCS, and ATG. Vu mentors a team of technologists at GALE and builds best practices around platform implementations and technology delivery.  If Vu ever wins the lottery, you’ll find him living off the grid and selling hand-constructed wooden structures at the side of the road.

Animal: Hawk
Characteristics: Fast & agile, keen eye for details

Michael Tayag

MARKETING & AD TECH DELIVERY

Chances are you’ve probably met one of Mike (aka Maytag’s) 5000 cousins. Mike is a founding Partner at GALE where he focuses on marketing and ad tech delivery. Prior to joining GALE, he was the portfolio delivery lead for SapientNitro’s largest business unit that covered Canada, US Mid-West and US West Coast – including Target, Chrysler, Harley Davidson, and TD Financial Group. Mike brings a strong track record of delivering large commerce and content management implementations and technology builds. He is focused on evolving GALE’s data and technology platforms and in building exceptional teams and processes.

Animal: Wolf
Characteristics: Travels with the fam, eats pork

Robyn Cauchy

CONSUMER INSIGHTS

Robyn (aka. The Cauchy) journeys to the far reaches of the earth to seek out rare volcanic wines. She leads our ASK GALE practice and is passionate about bringing direct consumer input into strategy and UX decision-making through a range of primary research techniques. Robyn brings a decade of experience in business, marketing, and customer experience strategy to help our clients understand and influence their customers’ journeys to reinforce brand equity, affinity and purchase intent. Robyn spent four years working for a major North American bank which gives her a deep understanding of the financial services markets as well as first-hand experience with major change initiatives in a large organization.

Animal: Parrot
Characteristics: Loud, talkative, vibrant personality

Ken Huang

FINANCE

Ken (aka. Neo)’s superpower is his ability to instantly fall asleep on an airplane and stay asleep throughout a full 20-hour flight. As a senior finance director, Ken is passionate about driving organizational change initiatives and business transformation processes. With over 10 years of experience as a strategic business and financial partner to advertising and media executives, Ken has spearheaded organizational change initiatives around corporate restructuring, shared service transition and integration, system conversions, and start-up operations. Ken’s effectiveness comes from combining his finance acumen with an ability to foster trust among stakeholders and external partners.

Animal: Deer
Characteristics: Grazes throughout the day, enjoys dancing and prancing

Sanjay Krishnamurthy

PRESIDENT, GALE INDIA

Sanjay (aka. SK) is responsible for GALE’s growth in the Southeast Asia region. He is passionate about bringing together technology and creativity to solve business problems. With 16+ years of international experience at companies including Microsoft, Target, and Sapient, Sanjay is an expert in technology consulting, solution delivery, product management, and product marketing. Sanjay is skilled at building interdisciplinary teams and in helping brands navigate today’s complex technology landscape.

Animal: Penguin
Characteristics: Community based, looks great in a top hat

Rick Chiarelli

VP GROWTH

Rick (aka Pocket Square), much like his array of handkerchiefs for any occasion, is loud and full of personality. Leveraging his ability to connect people, Rick identifies and matches the right clients to GALE’s business agency offering. With a unique history that spans both agency and corporate client-side experience, Rick prides himself on understanding the client’s business goals and desires all while being grounded in how to connect with today’s disengaged consumers. Rick’s personality is derived from his optimistic view, his ability to be empathic (which he says is a lost art) and his small town values having come from Sault Ste. Marie.

Animal: Centaur
Characteristics: Energetic, strong social bond, can quickly move in and out of Ubers

Lyndsey French

GLOBAL TALENT ACQUISITION

Lyndsey (aka Paris) has spent the past 7 years moving across North America in search of the perfect suntan. She leads Talent Acquisition at GALE, and is always on the lookout for exceptional individuals who will bring passion, curiosity, and a collaborative attitude to the team. Lyndsey’s background includes 10+ years in data and tech focused Human Resources management, and 30 years in avoiding scary lake creatures. Most recently, Lyndsey led the HR practice at a highly regarded San Francisco tech company. While Lyndsey may have traded up the Pacific Ocean for Lake Ontario, she’s relieved to be far away from California’s avocado addiction.

Animal: Hummingbird
Characteristics: Adaptable, does a great Irish Exit (and a less great Irish jig)

Deepak Kinger

VP GROWTH, APAC REGION

If Deepak wasn’t focused on Asia Pacific business growth at GALE, you’d find him entering Mixology competitions –  mastering everything from the Mai Tai to the Manhattan. He brings over 20 years of experience and leverages his vast experience in consulting, delivery, and sales to help clients win. Prior to joining GALE, Deepak led a financial services team at Virtusa and spent seven years at Sapient where he built their Global Markets business and partnered with the leadership team to spearhead strategy, revenue growth, and capability development initiatives.

Animal: (Eye of the) Tiger
Characteristics: Fearless, friendly, digs Frosted Flakes

Geraldine Lee

VP CLIENT SERVICES, APAC REGION

Geraldine spends her down(ward dog) time finding her centre, perfecting her savasana and petting anything of the K9 variety that will let her. Whatever she is doing, you can be sure there is a dog involved in one way or another. She is passionate, dynamic, strategic, and a results-oriented leader and mentor, with experience and proven success in developing new markets, client strategy and retention, revenue generation, sales, marketing in the Communications and Media sectors. Bringing over 20 years of experience and she specializes in driving transformation in categories including Travel, Hospitality, and Luxury. At GALE, Geraldine leads Client Services across our Asia Pacific region.

Animal: Bichon Frise (shocking, right?)
Personality Traits: extraverted, curious, loves a good spa treatment

Adam Heimlich

SVP Media

Adam is a 25-year media guy who has spent his career at the vanguard of tech-and-data-driven digital. He started in newspapers and went on to lead the search marketing team at Razorfish NYC. He founded HX, the programmatic team at Horizon Media, and led it for four years. Adam’s clients have included Capital One, Victoria’s Secret, Starwood, ADT, Weight Watchers, Carmax and Sprint. When not improving results for advertisers, Adam likes to detox with yoga and enjoy long walks in Brooklyn’s Prospect Park with his wife, daughter and Labrador.

 

Animal: Bulldog

Characteristics: Determined, protective, playful

Interested in learning more about our culture and open roles? Check out our careers page.

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