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FEATURED NEWS

6/4/2026

GALE Releases New Report: Earn True Loyalty or Get Filtered Out

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GALE

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GALE Releases New Report: Earn True Loyalty or Get Filtered Out

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News

7/10/2026

Visit California Selects GALE as Global Brand Advertising Agency of Record

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GALE

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Ideas

7/9/2026

How UK Brands Can Win the Next Era of Loyalty

BY

Murtaza Mirza

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Ideas

7/1/2026

The Authenticity Advantage: Winning Fans at the FIFA World Cup 2026™

BY

GALE

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6/30/2026

GALE & MilkPEP Turn Internet Thirst Into Hydration With Charles Melton

BY

GALE

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5/27/2026

GALE & MilkPEP Win Over Reality-Lovers With “Carl’s Not A Mess”

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GALE

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5/14/2026

GALE Establishes Dedicated London Hub to Fuel Global Growth

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GALE

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5/4/2026

The New Social Economics: Attention, Trust and Commerce

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Christina DeGuardi

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4/6/2026

Top Themes from Shoptalk 2026

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Max Bass

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4/1/2026

GALE’s AI-Powered Workflow: Creating Hyper-Localization at Scale

BY

Becky Kitlan

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3/12/2026

Improving AI Search Visibility in the Era of LLM-Driven Discovery

BY

GALE

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3/2/2026

Your Loyalty Program Isn’t Broken—Your Experience Is

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Jason McCann

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News

2/18/2026

Embrace Pet Insurance Taps GALE as Integrated Agency of Record

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GALE

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Ideas

2/3/2026

GALE Releases Report on Key Engagement Drivers in Emerging Media

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GALE

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News

12/15/2025

GALE, MilkPEP, and Mary Beth Barone Crown Milk’s First-Ever Swole Santa

BY

GALE

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News

12/3/2025

GALE Builds on Momentum Appointing Christina DeGuardi as Managing Director

BY

GALE

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News

11/18/2025

GALE, Cotton Incorporated, and Lisa Says Gah! Launch Holiday “Announcement Tees”

BY

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News

11/17/2025

GALE and MilkPEP’s Every Woman’s Marathon Unites Thousands to Celebrate the Power of Showing Up

BY

GALE

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11/3/2025

GALE Appoints Three Key Hires, Bolstering Leadership Across Strategy and Growth Functions

BY

GALE

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News

10/28/2025

Tequila Don Julio Honors Día de Muertos with Panadería Don Julio

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GALE

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Ideas

9/30/2025

Ad Age: GALE on What’s Next for Agencies, AI, and Young Consumers

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GALE

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9/24/2025

GALE Releases New Research, Conducted with Forbes Insights, on the Future of the CMO

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GALE

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9/9/2025

GALE Welcomes Back Bailey Dougherty as Chief People and Product Officer

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GALE

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Ideas

8/27/2025

Ad Age: How Brands Can Rise Above Low-quality AI Content

BY

Matt Lang

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8/27/2025

GALE and Old Dominion Freight Line Score Big with New College Mascot Campaign

BY

GALE

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News

8/11/2025

GALE and 21SEEDS Infused Tequila Unveil New Campaign and Brand Platform, “Flavor, For Real”

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GALE

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Ideas

8/6/2025

GALE Releases New Research Revealing Community as the Future of Loyalty Programs

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GALE

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News

7/21/2025

GALE and Buchanan’s Blended Scotch Whisky Kick Off a Global Celebration of FIFA World Cup 2026™

BY

GALE

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News

7/15/2025

GALE and MilkPEP Spotlight the Everyday Performances of Motherhood in “Mom’s Show Must Go On”

BY

GALE

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News

7/10/2025

GALE and Bob's Discount Furniture Launch New Reality Series: “‘Till Decor Do Us Part"

BY

GALE

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News

7/1/2025

MilkPEP Launches New Anime Campaign with GALE

BY

GALE

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Ideas

6/25/2025

How Building Connections with Niche Communities Creates Lasting Cultural Relevance

BY

GALE

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Ideas

6/13/2025

How to Build Loyalty that Lasts

BY

Jocelyn Hung

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Ideas

6/2/2025

NewFronts and Upfronts 2025: Three Key Takeaways

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Linda Platt

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5/20/2025

GALE Partners With TheKey on “Your Home, Your Care” To Drive Brand Awareness

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GALE

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5/12/2025

GALE Appoints Sanjeev Gosain to Chief Operating Officer Following Strong Start to the Year

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GALE

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4/22/2025

GALE, Cotton Incorporated, and Abbode Debut Heirloom Collection

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GALE

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Ideas

4/21/2025

How AI is Shaping the Future of Websites and Apps: Five Key Impacts

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Sophia Kim and Mor Weizman

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4/15/2025

The Experience Economy: Why Leading Retailers Are Prioritizing Emotion Over Transaction

BY

Dan Maguire

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Ideas

4/11/2025

IAB PlayFronts 2025: Four Takeaways

BY

Alix Hyatt and Mike Zeno

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News

4/8/2025

GALE and Fogo de Chão Launch Brand’s First-Ever Loyalty Program: Fogo Rewards

BY

GALE

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News

3/24/2025

GALE and MilkPEP Announce Return of The Milk Cup, Expanding Opportunities for Women in Esports

BY

GALE

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News

3/18/2025

GALE and Fogo de Chão Launch New Brand Campaign, “Fogo is Fire”

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GALE

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Ideas

3/17/2025

SXSW 2025: Five Takeaways From Austin

BY

Brian Tell and Johanna Gretschel

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Ideas

3/11/2025

Unlock the Value of Creator Marketing for Paid Media

BY

Jeffrey Cutler and Denzel Austin

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3/11/2025

GALE Named 2025 U.S. Media Agency of the Year by Adweek

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GALE

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3/10/2025

GALE Wins Business Transformation Agency of the Year on Ad Age A-List

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GALE

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News

3/10/2025

GALE and MilkPEP Announce Return of Groundbreaking Every Woman’s Marathon

BY

GALE

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News

3/4/2025

GALE Announces New Leadership, Elevating Andrew Noel and Sophia Zhang to CEOs of Global and North America

BY

GALE

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News

3/1/2025

GALE Bolsters Commitment to Employees With Screening Time Off Initiative

BY

GALE

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Ideas

2/20/2025

Inside the GALE Development Program: Insights from GDP Associates

BY

GALE

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Ideas

2/7/2025

Search’s New Social Life

BY

Matt Lang

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News

1/28/2025

Campaign US: GALE’s Perspective on TikTok’s Fate

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GALE

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News

1/8/2025

Focus Beats “Final Boss” in New Ad for Gamers from GALE and MilkPEP

BY

GALE

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News

12/18/2024

GALE, Cotton and D.S. & DURGA Unveil Blanket Designed to De-Stress

BY

GALE

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Ideas

12/9/2024

Forbes: How Brands Can Engage Gen Z And Beyond In A $6 Trillion E-Commerce Market

BY

Brad Simms

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Ideas

12/4/2024

Why Brands Are Focused on Community, Creativity, And Engagement

BY

Eri Mizobe

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Ideas

11/26/2024

Forbes: Marketing Is Facing A Reshaping, Not A Reckoning

BY

Brad Simms

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News

11/22/2024

Adweek: GALE Report Finds E-Commerce Trends Buck Common Stereotypes

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GALE

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Ideas

11/19/2024

GALE Releases Report on Complex Identity Signals Revealed Through E-Commerce

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GALE

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News

11/18/2024

GALE and MilkPEP Change the Game with Every Woman’s Marathon

BY

GALE

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Ideas

11/15/2024

A Post-Cookie Crisis Consultation

BY

Matt Lang

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Ideas

11/11/2024

Forbes: To Accelerate Growth, Question Binary Decisions

BY

Brad Simms

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Ideas

11/8/2024

Unlocking the Future of Brand Engagement in Gaming

BY

GALE

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News

11/1/2024

Tequila Don Julio Marks New Era with Global Día de Muertos “Celebración” Campaign

BY

GALE

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Ideas

10/28/2024

Little Black Book: Tessa Banks Makes the Impossible Possible

BY

Tessa Banks

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Ideas

10/25/2024

Forbes: The Great Collapse And Other Insights From The 2024 Forbes CMO Summit

BY

Brad Simms

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News

10/18/2024

GALE and MilkPEP Offer Moms a Gulp of Reality In New Campaign

BY

GALE

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Ideas

10/17/2024

Little Black Book: Adaobi Ugoagu on the Work that Made Her

BY

Adaobi Ugoagu

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10/17/2024

What Matters Most: Top Trends from the 2024 Forbes CMO Summit

BY

GALE

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News

10/10/2024

MilkPEP and GALE Make History at LA Comic Con with The Milk Cup

BY

GALE

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Ideas

10/7/2024

Forbes: How Companies Can Get Their Share Of The $1.59 Trillion Holiday Sales Projection

BY

Brad Simms

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Ideas

10/4/2024

Forbes: Why Developing Original Brand IP Beats Buying A $7 Million Super Bowl Ad

BY

Brad Simms

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Ideas

10/3/2024

Little Black Book: Robyn Cauchy Explores Data Consent, Security, and Interpretation

BY

Robyn Cauchy

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Ideas

9/26/2024

Little Black Book: Lindsey Brand on the Work that Made Her

BY

Lindsey Brand

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Ideas

9/9/2024

Forbes: Brands Seeking Loyalty And Cultural Relevance Must Prioritize Community

BY

Brad Simms

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Ideas

8/30/2024

Forbes: Win In The Game, Not Practice: How KPI Tunnel Vision Fails Marketers

BY

Brad Simms

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Ideas

8/19/2024

GALE Releases Report on Top Brand Characteristics Earning Consumer Attention

BY

GALE

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Ideas

8/7/2024

Forbes: From Ads To Entertainment: The New Era Of Brand Building

BY

Brad Simms

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Ideas

8/3/2024

Forbes: How Video Game Ad Sales Can Beat This $11.5 Billion Projection

BY

Brad Simms

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Ideas

7/31/2024

The Power of Good Creative, and How GALE Gets There

BY

Jeff Cutler

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News

7/24/2024

Cotton Incorporated and GALE Relaunch Iconic The Fabric of Our Lives® Platform

BY

GALE

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News

7/22/2024

The Drum: GALE and MilkPEP Parody Pinterest-Worthy Momfluencers in “Hey Mama”

BY

GALE

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Ideas

7/15/2024

Lessons Learned From 417 Goal-Setting Coaching Conversations

BY

Kevin Doyle

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Ideas

7/5/2024

Forbes: Get Comfortable With Being Uncomfortable, And Other Cannes Takeaways

BY

Brad Simms

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Ideas

7/5/2024

The Only Golden Rule In Marketing Is To Be Flexible

BY

Winston Binch

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News

7/3/2024

GALE Expands Social-First Content Team, Enhances Social and Influencer Expertise

BY

GALE

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Ideas

6/27/2024

Forbes: Why Media Shouldn’t Drive Your Creative Process

BY

Brad Simms

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News

6/26/2024

Gaming Has a Branding Problem

BY

GALE

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Ideas

6/25/2024

Ad Age: Geoff Edwards Shares 3 Cannes Lions Trends in Entertainment

BY

Geoff Edwards

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Ideas

6/7/2024

Forbes: Why Teenage Girls Are The Key To Cultural Relevance

BY

Brad Simms

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Ideas

5/24/2024

Forbes: The Most Important Marketing Metric Is Driving Business Growth

BY

Brad Simms

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Ideas

5/20/2024

Upfronts, NewFronts, and “New” Frontiers

BY

Ben James

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News

5/13/2024

Hospital for Special Surgery and GALE Launch New Campaign “The Choice”

BY

GALE

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News

5/12/2024

GALE Launches New Campaign and Branding for Enercare

BY

GALE

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News

5/7/2024

Hard Rock and GALE Launch Star-Studded Campaign Featuring Reimagined Cover of The Beatles’ “Come Together”

BY

GALE

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Ideas

5/2/2024

GALE Releases Report on the Outsized Influence Young Women Have on Culture

BY

GALE

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News

4/26/2024

Digiday: GALE and Milk’s Efforts to Champion Women in Esports

BY

GALE

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News

4/24/2024

Bomb Pop and GALE Unveil Extremeland, a Multisensory In-Person and Virtual Experience

BY

GALE

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News

4/24/2024

Buchanan’s Scotch Whisky and GALE Launch “Estamos en Familia” Campaign as Part of Brand Transformation

BY

GALE

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News

4/22/2024

GALE and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm

BY

GALE

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News

7/10/2026

Visit California Selects GALE as Global Brand Advertising Agency of Record

BY

GALE

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News

6/30/2026

GALE & MilkPEP Turn Internet Thirst Into Hydration With Charles Melton

BY

GALE

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News

5/27/2026

GALE & MilkPEP Win Over Reality-Lovers With “Carl’s Not A Mess”

BY

GALE

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News

5/14/2026

GALE Establishes Dedicated London Hub to Fuel Global Growth

BY

GALE

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News

4/6/2026

Top Themes from Shoptalk 2026

BY

Max Bass

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News

2/18/2026

Embrace Pet Insurance Taps GALE as Integrated Agency of Record

BY

GALE

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News

12/15/2025

GALE, MilkPEP, and Mary Beth Barone Crown Milk’s First-Ever Swole Santa

BY

GALE

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News

12/3/2025

GALE Builds on Momentum Appointing Christina DeGuardi as Managing Director

BY

GALE

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News

11/18/2025

GALE, Cotton Incorporated, and Lisa Says Gah! Launch Holiday “Announcement Tees”

BY

Read more

News

11/17/2025

GALE and MilkPEP’s Every Woman’s Marathon Unites Thousands to Celebrate the Power of Showing Up

BY

GALE

Read more

News

11/3/2025

GALE Appoints Three Key Hires, Bolstering Leadership Across Strategy and Growth Functions

BY

GALE

Read more

News

10/28/2025

Tequila Don Julio Honors Día de Muertos with Panadería Don Julio

BY

GALE

Read more

News

9/9/2025

GALE Welcomes Back Bailey Dougherty as Chief People and Product Officer

BY

GALE

Read more

News

8/27/2025

GALE and Old Dominion Freight Line Score Big with New College Mascot Campaign

BY

GALE

Read more

News

8/11/2025

GALE and 21SEEDS Infused Tequila Unveil New Campaign and Brand Platform, “Flavor, For Real”

BY

GALE

Read more

News

7/21/2025

GALE and Buchanan’s Blended Scotch Whisky Kick Off a Global Celebration of FIFA World Cup 2026™

BY

GALE

Read more

News

7/15/2025

GALE and MilkPEP Spotlight the Everyday Performances of Motherhood in “Mom’s Show Must Go On”

BY

GALE

Read more

News

7/10/2025

GALE and Bob's Discount Furniture Launch New Reality Series: “‘Till Decor Do Us Part"

BY

GALE

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News

7/1/2025

MilkPEP Launches New Anime Campaign with GALE

BY

GALE

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News

5/20/2025

GALE Partners With TheKey on “Your Home, Your Care” To Drive Brand Awareness

BY

GALE

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News

5/12/2025

GALE Appoints Sanjeev Gosain to Chief Operating Officer Following Strong Start to the Year

BY

GALE

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News

4/22/2025

GALE, Cotton Incorporated, and Abbode Debut Heirloom Collection

BY

GALE

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News

4/8/2025

GALE and Fogo de Chão Launch Brand’s First-Ever Loyalty Program: Fogo Rewards

BY

GALE

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News

3/24/2025

GALE and MilkPEP Announce Return of The Milk Cup, Expanding Opportunities for Women in Esports

BY

GALE

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News

3/18/2025

GALE and Fogo de Chão Launch New Brand Campaign, “Fogo is Fire”

BY

GALE

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News

3/11/2025

GALE Named 2025 U.S. Media Agency of the Year by Adweek

BY

GALE

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News

3/10/2025

GALE Wins Business Transformation Agency of the Year on Ad Age A-List

BY

GALE

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News

3/10/2025

GALE and MilkPEP Announce Return of Groundbreaking Every Woman’s Marathon

BY

GALE

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News

3/4/2025

GALE Announces New Leadership, Elevating Andrew Noel and Sophia Zhang to CEOs of Global and North America

BY

GALE

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News

3/1/2025

GALE Bolsters Commitment to Employees With Screening Time Off Initiative

BY

GALE

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News

1/28/2025

Campaign US: GALE’s Perspective on TikTok’s Fate

BY

GALE

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News

1/8/2025

Focus Beats “Final Boss” in New Ad for Gamers from GALE and MilkPEP

BY

GALE

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News

12/18/2024

GALE, Cotton and D.S. & DURGA Unveil Blanket Designed to De-Stress

BY

GALE

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News

11/22/2024

Adweek: GALE Report Finds E-Commerce Trends Buck Common Stereotypes

BY

GALE

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News

11/18/2024

GALE and MilkPEP Change the Game with Every Woman’s Marathon

BY

GALE

Read more

News

11/1/2024

Tequila Don Julio Marks New Era with Global Día de Muertos “Celebración” Campaign

BY

GALE

Read more

News

10/18/2024

GALE and MilkPEP Offer Moms a Gulp of Reality In New Campaign

BY

GALE

Read more

News

10/10/2024

MilkPEP and GALE Make History at LA Comic Con with The Milk Cup

BY

GALE

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News

7/24/2024

Cotton Incorporated and GALE Relaunch Iconic The Fabric of Our Lives® Platform

BY

GALE

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News

7/22/2024

The Drum: GALE and MilkPEP Parody Pinterest-Worthy Momfluencers in “Hey Mama”

BY

GALE

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News

7/3/2024

GALE Expands Social-First Content Team, Enhances Social and Influencer Expertise

BY

GALE

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News

6/26/2024

Gaming Has a Branding Problem

BY

GALE

Read more

News

5/13/2024

Hospital for Special Surgery and GALE Launch New Campaign “The Choice”

BY

GALE

Read more

News

5/12/2024

GALE Launches New Campaign and Branding for Enercare

BY

GALE

Read more

News

5/7/2024

Hard Rock and GALE Launch Star-Studded Campaign Featuring Reimagined Cover of The Beatles’ “Come Together”

BY

GALE

Read more

News

4/26/2024

Digiday: GALE and Milk’s Efforts to Champion Women in Esports

BY

GALE

Read more

News

4/24/2024

Bomb Pop and GALE Unveil Extremeland, a Multisensory In-Person and Virtual Experience

BY

GALE

Read more

News

4/24/2024

Buchanan’s Scotch Whisky and GALE Launch “Estamos en Familia” Campaign as Part of Brand Transformation

BY

GALE

Read more

News

4/22/2024

GALE and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm

BY

GALE

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News

4/16/2024

GALE Appoints Josh Braithwaite as Managing Director, Creative

BY

GALE

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News

4/10/2024

Milk and GALE Announce Landmark Women’s Fortnite Tournament to Help Level the Playing Field in Esports

BY

GALE

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News

4/2/2024

GALE, Milk, and Vox Premiere New Docuseries, “Running Sucks”

BY

GALE

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News

3/28/2024

GALE Named 2024 Advertising Agency of the Year by Campaign US

BY

GALE

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News

3/19/2024

Fogo de Chão Announces GALE as Creative and Media Agency of Record

BY

GALE

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News

3/18/2024

Digiday: GALE Debuts Generative AI Platform For Media Buying

BY

GALE

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News

3/18/2024

GALE Rearchitects Agency With Artificial Intelligence at Core

BY

GALE

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News

3/12/2024

Breaking Silos, Driving Success: Inside Milk & GALE’s Winning Formula

BY

GALE

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News

3/8/2024

Milk, GALE and Vox Ink Partnership, Reveal Docuseries

BY

GALE

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News

3/1/2024

Why GALE is Investing $1M in Employee Training & Development

BY

Brad Simms

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News

2/16/2024

GALE and Antavo Sign Partnership to Bring Loyalty Offerings to the Next Level

BY

GALE

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2/6/2024

GALE and H&R Block Bring Block City to the Minecraft Metaverse

BY

GALE

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1/23/2024

Milk and GALE Launch Revolutionary Marathon Experience, the Every Woman’s Marathon

BY

GALE

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12/12/2023

GALE and Dun & Bradstreet Announce Strategic Partnership to Enhance Data-Driven Offering

BY

GALE

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12/11/2023

Adweek Spotlights GALE & Chipotle’s Recipe to Marketing Success

BY

GALE

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News

11/30/2023

San Jose Mineta Airport and GALE Win Video and Film Production Award

BY

GALE

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11/29/2023

GALE and Moonrock Labs launch Minecraft Creator Tournament for truth® on Twitch

BY

GALE

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11/20/2023

Entertainment Over Advertising: How GALE and Milk are Winning Over Audiences

BY

GALE

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News

11/13/2023

Milk Partners with Queen Latifah, Cardi B, and More to Combat Milk Shame

BY

GALE

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News

11/8/2023

Cotton Incorporated Names GALE New U.S. Creative Agency

BY

GALE

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News

11/8/2023

Milk Continues Support of Female Athletes with Experiential Activation at 2023 NYC Marathon

BY

GALE

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11/7/2023

GALE Signs Working with Cancer Pledge

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GALE

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10/23/2023

GALE named one of Adweek’s 2023 Fastest Growing Agencies

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GALE

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News

10/13/2023

Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape"

BY

GALE

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9/26/2023

Immersion Over Impressions: How Brands Can Unlock the Gaming Universe

BY

GALE

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9/11/2023

Bomb Pop Breaks into the Metaverse

BY

GALE

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News

9/7/2023

Enercare Appoints GALE as Lead Integrated Agency

BY

GALE

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News

8/30/2023

How Chipotle Made Email Sexy With 'Doppelgänger'

BY

Jason McCann

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News

8/30/2023

GALE and Moonrock Labs Join Forces to Redefine Branded Gaming Experiences

BY

GALE

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News

7/19/2023

Bomb Pop Taps Gavin Casalegno in Immersive Augmented Reality Activation

BY

GALE

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News

7/19/2023

GALE Launches Fortnite Activation for MilkPEP

BY

GALE

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6/22/2023

Chipotle and GALE Win Gold for Creative Data at Cannes Lions

BY

GALE

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6/21/2023

GALE Signs Clean Creatives Pledge in Major Commitment to Sustainability

BY

GALE

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News

5/24/2023

Behind MilkPEP’s New “Wood Milk” Campaign featuring Aubrey Plaza

BY

Winston Binch

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5/19/2023

How GALE's Alchemy Platform Serves Chipotle Customer Insights

BY

GALE

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5/19/2023

Got Wood? Aubrey Plaza Reveals Wood Milk

BY

GALE

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News

4/27/2023

How Hard Rock and GALE Leveraged Data to Create Its First-Ever Enterprise-Wide Loyalty Program

BY

GALE

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4/27/2023

How GALE Rebranded Got Milk for a New Generation

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GALE

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4/27/2023

A Rebrand That Lit Up The Silicon Valley

BY

GALE

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3/14/2023

GALE Named Adweek’s Breakthrough Media Agency of the Year

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GALE

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3/13/2023

GALE Named to Ad Age A-List

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GALE

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3/9/2023

How Chipotle Transformed its Business - One Customer at a Time

BY

GALE

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News

3/8/2023

Milk’s 26.2 Expansion Aims to Sponsor Every Woman Running a Marathon

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1/9/2023

Welcome to GALE's Advance Party: A New Practice Advancing Brand Strategies

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1/5/2023

GALE Launches Advance Party, a New Practice to Unlock Innovation for Brands

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12/13/2022

GALE named in Top 10 Adweek U.S. Agencies

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12/12/2022

GALE Releases Gen Z & Millennial Savings, Spending, and Finances Report

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11/17/2022

Uplifting Women in Sports Is a Running Theme for MilkPEP

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11/10/2022

MilkPEP Sponsors Every Female Runner in the New York City Marathon Who Joins Its Team

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11/8/2022

Forget Energy Drinks: Chocolate Milk is the ‘Performance Beverage’ of TwitchCon

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11/7/2022

Dropbox Appoints GALE As Its Global Media Agency

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GALE

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Ideas

7/9/2026

How UK Brands Can Win the Next Era of Loyalty

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Murtaza Mirza

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7/1/2026

The Authenticity Advantage: Winning Fans at the FIFA World Cup 2026™

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GALE

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5/4/2026

The New Social Economics: Attention, Trust and Commerce

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Christina DeGuardi

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4/1/2026

GALE’s AI-Powered Workflow: Creating Hyper-Localization at Scale

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Becky Kitlan

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3/12/2026

Improving AI Search Visibility in the Era of LLM-Driven Discovery

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GALE

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Ideas

3/2/2026

Your Loyalty Program Isn’t Broken—Your Experience Is

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Jason McCann

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2/3/2026

GALE Releases Report on Key Engagement Drivers in Emerging Media

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GALE

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9/30/2025

Ad Age: GALE on What’s Next for Agencies, AI, and Young Consumers

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9/24/2025

GALE Releases New Research, Conducted with Forbes Insights, on the Future of the CMO

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GALE

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8/27/2025

Ad Age: How Brands Can Rise Above Low-quality AI Content

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Matt Lang

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8/6/2025

GALE Releases New Research Revealing Community as the Future of Loyalty Programs

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GALE

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6/25/2025

How Building Connections with Niche Communities Creates Lasting Cultural Relevance

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GALE

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6/13/2025

How to Build Loyalty that Lasts

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Jocelyn Hung

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6/2/2025

NewFronts and Upfronts 2025: Three Key Takeaways

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Linda Platt

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4/21/2025

How AI is Shaping the Future of Websites and Apps: Five Key Impacts

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Sophia Kim and Mor Weizman

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4/15/2025

The Experience Economy: Why Leading Retailers Are Prioritizing Emotion Over Transaction

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Dan Maguire

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4/11/2025

IAB PlayFronts 2025: Four Takeaways

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Alix Hyatt and Mike Zeno

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3/17/2025

SXSW 2025: Five Takeaways From Austin

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Brian Tell and Johanna Gretschel

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3/11/2025

Unlock the Value of Creator Marketing for Paid Media

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Jeffrey Cutler and Denzel Austin

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2/20/2025

Inside the GALE Development Program: Insights from GDP Associates

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2/7/2025

Search’s New Social Life

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Matt Lang

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12/9/2024

Forbes: How Brands Can Engage Gen Z And Beyond In A $6 Trillion E-Commerce Market

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Brad Simms

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12/4/2024

Why Brands Are Focused on Community, Creativity, And Engagement

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Eri Mizobe

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11/26/2024

Forbes: Marketing Is Facing A Reshaping, Not A Reckoning

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Brad Simms

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11/19/2024

GALE Releases Report on Complex Identity Signals Revealed Through E-Commerce

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GALE

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11/15/2024

A Post-Cookie Crisis Consultation

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Matt Lang

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11/11/2024

Forbes: To Accelerate Growth, Question Binary Decisions

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Brad Simms

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Ideas

11/8/2024

Unlocking the Future of Brand Engagement in Gaming

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GALE

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Ideas

10/28/2024

Little Black Book: Tessa Banks Makes the Impossible Possible

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Tessa Banks

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10/25/2024

Forbes: The Great Collapse And Other Insights From The 2024 Forbes CMO Summit

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Brad Simms

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10/17/2024

Little Black Book: Adaobi Ugoagu on the Work that Made Her

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Adaobi Ugoagu

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10/17/2024

What Matters Most: Top Trends from the 2024 Forbes CMO Summit

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GALE

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Ideas

10/7/2024

Forbes: How Companies Can Get Their Share Of The $1.59 Trillion Holiday Sales Projection

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Brad Simms

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10/4/2024

Forbes: Why Developing Original Brand IP Beats Buying A $7 Million Super Bowl Ad

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Brad Simms

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10/3/2024

Little Black Book: Robyn Cauchy Explores Data Consent, Security, and Interpretation

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Robyn Cauchy

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9/26/2024

Little Black Book: Lindsey Brand on the Work that Made Her

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Lindsey Brand

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9/9/2024

Forbes: Brands Seeking Loyalty And Cultural Relevance Must Prioritize Community

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Brad Simms

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Ideas

8/30/2024

Forbes: Win In The Game, Not Practice: How KPI Tunnel Vision Fails Marketers

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Brad Simms

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8/19/2024

GALE Releases Report on Top Brand Characteristics Earning Consumer Attention

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GALE

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8/7/2024

Forbes: From Ads To Entertainment: The New Era Of Brand Building

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Brad Simms

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8/3/2024

Forbes: How Video Game Ad Sales Can Beat This $11.5 Billion Projection

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Brad Simms

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Ideas

7/31/2024

The Power of Good Creative, and How GALE Gets There

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Jeff Cutler

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7/15/2024

Lessons Learned From 417 Goal-Setting Coaching Conversations

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Kevin Doyle

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7/5/2024

Forbes: Get Comfortable With Being Uncomfortable, And Other Cannes Takeaways

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Brad Simms

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7/5/2024

The Only Golden Rule In Marketing Is To Be Flexible

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Winston Binch

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Ideas

6/27/2024

Forbes: Why Media Shouldn’t Drive Your Creative Process

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Brad Simms

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6/25/2024

Ad Age: Geoff Edwards Shares 3 Cannes Lions Trends in Entertainment

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Geoff Edwards

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Ideas

6/7/2024

Forbes: Why Teenage Girls Are The Key To Cultural Relevance

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Brad Simms

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5/24/2024

Forbes: The Most Important Marketing Metric Is Driving Business Growth

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Brad Simms

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Ideas

5/20/2024

Upfronts, NewFronts, and “New” Frontiers

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Ben James

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5/2/2024

GALE Releases Report on the Outsized Influence Young Women Have on Culture

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GALE

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Ideas

4/18/2024

In-Game Marketing Has Matured. Now Is the Time to Prove Its Value.

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Max Bass

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4/4/2024

Marketers Are Getting Back to Basics. The Basics Are More Complex Than Ever.

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Dan Maguire

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3/27/2024

5 Reasons Why Your CRM Creative Isn’t Working

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Becky Kitlan

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3/20/2024

What Broke Through at SXSW 2024

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GALE

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Ideas

3/12/2024

How to Regain A Positive (IP) Reputation

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Anudeep Anugoti

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2/14/2024

Reframe Your Focus, Drive B2B Growth

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GALE

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2/7/2024

Unlocking Success in Emerging Platforms

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Ben James

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1/16/2024

Is This Thing On? Ep. 20 with Chili’s CMO George Felix

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GALE

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12/20/2023

Tackling Today’s Challenges Before Chasing Tomorrow’s Trends

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Matt Lang

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Ideas

12/11/2023

Don’t Let Your (Bad) MarTech Stack Hold You Back

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Robert Aeder

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12/6/2023

How to Stay Out of the Spam Folder: A Guide to Email Throttling

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Anudeep Anugoti

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12/1/2023

Top Trends Shaping Digital Marketing for 2024

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Robyn Cauchy

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Ideas

10/31/2023

TikTok is MTV for Gen Z. What Does That Mean for Brands?

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Winston Binch

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10/30/2023

Is This Thing On? Ep. 18 With Author of “Madison Avenue Makeover” Michael Farmer

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GALE

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10/24/2023

Podcast: How Chipotle and GALE Reach a Super Bowl-Sized Audience Every Week

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GALE

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10/5/2023

Building a Gen Z Juggernaut

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Winston Binch

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10/2/2023

Customer-Centric Retail Evolution: AI and Unified Commerce Take Center Stage

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Dan Maguire

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9/26/2023

Is This Thing On? Ep. 17 with American Eagle Outfitters Chief Marketing Officer Craig Brommers

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GALE

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8/18/2023

Unlocking Your Zero-Party Data

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Sophia Zhang

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Ideas

8/16/2023

Why We Built GALE

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Brad Simms

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Ideas

7/31/2023

Why You’re Not Spending Enough on Your Loyalty Program

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Jason McCann

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Ideas

7/12/2023

7 Questions with… Max Bass, Director of Emerging Connections

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GALE

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Ideas

6/13/2023

Is This Thing On? Ep. 16 with YETI Chief Marketing Officer Paulie Dery

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GALE

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6/6/2023

How the GALE Values Shape Leadership

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GALE

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Ideas

6/6/2023

So (A)I guess we’re doing this?

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Robert Aeder

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5/16/2023

Is This Thing On? Ep. 15 Reddit Global Brand Ambassador Will Cady

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GALE

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5/11/2023

7 Questions with… Kevin Doyle, Director of Organizational Development and Executive Coach

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GALE

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4/18/2023

Is This Thing On? Ep. 14 with Sprinkles Cupcakes Chief Marketing Officer Michelle Wong

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GALE

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4/13/2023

To Be a Bold Brand, Make Bold Moves

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Winston Binch

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4/7/2023

What I Learned from Hiring 50 People in 2022

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Jason McCann

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3/28/2023

Is This Thing On? Ep. 13 with DoorDash Chief Marketing Officer Kofi Amoo-Gottfried

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GALE

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3/23/2023

Ad Age Redefines "Creativity" for Modern Times

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GALE

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3/22/2023

7 Questions with… Eleanor Haeg, Senior Engagement Lead, Client Partner

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2/28/2023

Is This Thing On? Ep. 12 with Billie Co-Founder Georgina Gooley

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2/23/2023

The Pandemic’s Impact on Gen Zers: Delayed Milestones and an Uncertain Future

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GALE

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1/31/2023

Is This Thing On? Ep. 11 with Liquid Death Mountain Water VP of Creative Andy Pearson

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GALE

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1/26/2023

GALE CEO and President Brad Simms on Recoupling Creative and Media

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GALE

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1/19/2023

Integrated is the Answer for Marketers

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GALE

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Ideas

1/17/2023

The Avengers Theory of Collaboration

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GALE

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12/19/2022

7 Questions with… Damien Lecocq, Associate Design Director

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GALE

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12/15/2022

Is This Thing On? Ep. 10 with Northwell Health Chief Marketing and Communications Officer Ramon Soto

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GALE

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12/1/2022

How to Future Proof Yourself

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Geoff Edwards

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11/28/2022

7 Questions with… Eliza Florendo, Associate Creative Director

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GALE

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Ideas

11/21/2022

The Plight of a ‘Chief Innovation Officer’

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Ben James

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11/15/2022

7 Questions with… Erin Lyden, Head of PR

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GALE

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11/9/2022

GALE ECD Geoff Edwards on the Transitioning Nature of the Ad Industry

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GALE

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10/28/2022

Is This Thing On? Ep. 9 with EVP, 24 Seven & GM, Marketers That Matter Nadine Dietz

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GALE

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10/24/2022

Out-of-Home Offers Advertisers Opportunity For Creativity and Innovation

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GALE

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9/30/2022

GALE Chief Innovation Officer Ben James on Using Data to De-Risk Bravery

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GALE

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